darrelkennedy.com (2024)

DARREL KENNEDY

PRODUCER

2024 portfolio

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ABOUT ME

About me

Hello, my name is Darrel Kennedy and I am a seasoned multimedia professional with over 8 years of hands-on experience across industries. I specialize in creative production for brand-centric digital and experiential projects within the beauty, wellness, and entertainment sectors. Excelling in team leadership, I integrate effective systems and emerging technology to align projects with long-term business goals. With a robust skill set encompassing visual production, live production, brand development, and multimedia campaign management my work revolves around crafting memorable, cutting-edge experiences that resonate with audiences both online and offline. Passionate about blending creativity with strategic thinking, I take pride in curiously navigating the evolving technology landscape to deliver scalable and relevant results, ensuring each project reflects the essence of cutting-edge and timely brand representation. My commitment to excellence and accountability has established me as a trusted creative producer known for consistently innovating in the world of brand experience on both micro and macro scales.

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CREATIVE PRODUCER

StrategY + Execution

Acting as a creative yet pragmatic soundboard, I contribute to and often lead strategic planning. At every stage from development to launch, I foster a collaborative environment that encourages innovation while staying within the confines of project constraints.

QUALITY CONTROL

I oversee the creative output, ensuring it aligns with brand guidelines, meets client expectations, and is free of errors. Quality control includes leading the review of creative assets, providing feedback, and making necessary adjustments to achieve excellence in the final deliverables.

What does a Creative Producer do?

ESTIMATES + Parameters

I leverage in-depth knowledge of industry lead times and cost estimates to provide realistic creative parameters for projects. Collaborate with cross-functional teams to establish achievable timelines and budgets, balancing creative aspirations with practical considerations.

TEAM DEVELOPMENT

I collaborate closely with diverse creative teams, fostering effective communication and ensuring each member comprehends their project roles. I also adeptly outsource talent, partnering with agencies and freelancers proven capable of meeting campaign demands.

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Seed Health - WEB

PDS-08 Launch

(2021-2022) Creative production and content management for the Seed.com reimagination and relaunch in correspondence with the launch campaign of PDS-08™ (Pediatric Daily Synbiotic™).

Credits.

Production: Darrel Kennedy, Jen Zakur

UX: Young Sun Compton

Graphic Design: Yuji Sakuma, Sam Kotroba, Calvin Chin, Isaac Grothe

Content + Copy: Travis Spier, Kat Labera, Chelsea Bellof

Project Management: Kate Carruth

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Seed health - WEB (PDP + EDITORIAL)

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Seed Health - Social

@Seed + Cultured

(2021-2023) Creative production, asset, and design team management for official @seed social content across short and long-form platforms (seed.com/cultured).

Credits.

GD Team: Yuji Sakuma, Mimi Nguyen, Sam Kotroba, Calvin Chin, Isaac Grothe

Copy + Strategy: Travis Spier

Community Manager: Kat Labera

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Seed Health - PRINT

Seed Magic

(2021-2023) Print production and reproduction for Seed Health’s learn-to-earn exclusive merch system, Magic.

Credits.

GD Team: Yuji Sakuma, Mimi Nguyen, Sam Kotroba, Calvin Chin, Isaac Grothe

Creative Production: Darrel Kennedy

Copy + Strategy: Travis Spier

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Seed Health - Print

Seed Health x Pangaia

(2021) Print production on The Seed Health x Pangaia Tracksuit partnership offered exclusively to shareholders.

Credits.

Creative Production: Jen Zakur

Print Production: Darrel Kennedy

Design Direction: Yuji Sakuma

GD: Calvin Chin

Manufacturing Partner: Pangaia

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Seed Health - PACKAGING

DS-01® Re-launch

(2022-2023) Creative production on the packaging trademarked (TM) to registered (®) mark transition print for hero product, DS-01® (Daily Synbiotic 01).

Credits.

Creative Production: Darrel Kennedy

Project Management: Kat Carruth, Janny Wang

Design Direction: Yuji Sakuma

Manufacturing Partner: Nuova

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Seed Health - Retail + PACKAGING

Seed Health x Eerewhon

(2022-2023) Creative and print production for Seed Health x Eerewhon’s retail merchandising displays and limited product packaging exclusive to all 9 Erewhon locations around Southern California.

Credits.

GD Team: Yuji Sakuma, Young Sun Compton, Sam Kotroba,

Creative Production: Darrel Kennedy

Print Production: Darrel Kennedy

Copy + Strategy: Travis Spier

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SEED HEALTH - RETAIL + packaging (cont.)

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Seed Health - EVENT

#SonicSeeding

(2022) Virtual live event production and development for Seed Health for their internal Black History Month programming.

Credits.

Production: Darrel Kennedy

Production Assistant: Liza Cohen

GD: Darrel Kennedy, Sam Kotroba

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SEED HEALTH - EVENT (cont.)

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PUMA - PHOTO + VIDEo

Puma

(2023) Video production for Puma collection-launch social and mobile ad campaign filmed on analog VHS tape and Black Magic 4k mirrorless camera.

Credits.

Photographer: Grace Bukunmi

Videography: Darrel Kennedy,

Gabi Padilla

Editor: Gabi Padilla

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Aaron Dione - PHOTO + VIDEo

Aaron Dione

(2023) Creative production and direction for the visualizer and digital release campaign of “Conniving Games”. Debut single of up-and-coming musician Aaron Dione.

Credits.

Featured Artist: Aaron Dione

Creative Direction: Darrel Kennedy

Creative Production: Darrel Kennedy

Videography: Gabi Padilla

Editing: Gabi Padilla

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Face Gym - User Generated Content